MARIO ENRIQUE MARTÍNEZ FLORES
Sales Manager
Tegucigalpa
Summary
Hunter mindset. B2B and B2C sales professional with 15+ years of experience driving new business growth and closing complex deals in regulated and global markets. Proven track record managing full-cycle outbound sales: prospecting, pipeline building, demos, negotiations, and closing. CRM fluency (Salesforce) and currently expanding certifications to strengthen data-driven sales execution. Coachable attitude looking to pivot into tech and remote-first work, cross-border collaboration, and helping companies scale efficiently through tailored solutions.
Overview
15
15
years of professional experience
8
8
years of post-secondary education
2
2
Languages
Work History
Head Of Commercial Financing for Construction & Industrial Projects
Honduran Bank for Production and Housing (BANHPROVI)
Tegucigalpa, Departamento de Francisco Morazan
01.2025 - Current
- Managed high-volume outbound pipeline of commercial clients, consistently exceeding monthly revenue targets by structuring customized financial solutions.
- Increased product performance by 36% YoY through strategic prospecting, client qualification, and upselling opportunities.
- Led deal negotiations and collaborated with legal, product, and finance teams to ensure smooth execution and timely close.
- Tracked key sales metrics and pipeline health, resolving friction points to maintain high client satisfaction.
Head Of Marketing and Communications
Honduran Bank for Production and Housing (BANHPROVI)
Tegucigalpa, Departamento de Francisco Morazan
05.2023 - 07.2024
- Drove new business by launching multi-channel campaigns that increased product sales by 98% and boosted brand visibility by 40% through digital channels.
- Designed performance marketing and email outreach strategies to generate qualified inbound leads supporting sales pipeline targets.
- Built real-time dashboards to track KPIs and conversion rates, applying insights to optimize campaigns and align messaging with sales objectives.
Business and Marketing Manager
OIM Editorial
Tegucigalpa, Departamento de Francisco Morazan
07.2018 - 04.2023
- Owned B2B sales for key university and institutional clients, developing strategic partnerships that exceeded annual revenue targets.
- Spearheaded the launch of a membership-based digital platform, transforming a traditional product into a recurring subscription model, growing digital engagement and upselling opportunities.
- Managed the full sales cycle: from prospecting and pitch to close, renewal, and upsell.
- Led integrated digital campaigns (email, SEO, social) to increase pipeline and strengthen long-term client retention.
Senior Risk Management Officer
Ficohsa Financial Group
Tegucigalpa, Departamento de Francisco Morazan
01.2014 - 06.2018
- Oversaw risk management for sales and operations, collaborating cross-functionally to protect revenue streams and ensure compliance.
Investment Promotion Officer
Secretary of Foreign Affairs and International Cooperation
Tegucigalpa, Departamento de Francisco Morazan
08.2010 - 08.2011
- Identified and engaged foreign investors, promoting Honduras as a prime investment hub.
Education
MBA - Business Administration And Management
IE Business School
Madrid, Spain 05.2021 - 06.2022
Master of Finance - Finance
Universidad Tecnológica Centroamericana. UNITEC
Tegucigalpa, M.D.C. 05.2007 - 01.2009
Bachelor's Degree in Industrial and Business Administration - Business Administration And Management
Universidad Tecnológica Centroamericana. UNITEC
Tegucigalpa, M.D.C. 01.2001 - 01.2006
Skills
Full-Cycle B2B Sales
Outbound Prospecting
Account Management
Pipeline Development & Forecasting
Negotiation & Closing
undefinedAccomplishments
- Designed and launched a digital marketplace integrating AI algorithms for precision medicine — awarded MBA Honors Project.
- Led OIM Editorial’s digital transformation, creating a scalable, recurring revenue stream.
- Consistently surpassed sales targets by combining consultative sales, outbound strategies, and data-driven decision-making.
Timeline
Head Of Commercial Financing for Construction & Industrial Projects
Honduran Bank for Production and Housing (BANHPROVI)
01.2025 - Current
Head Of Marketing and Communications
Honduran Bank for Production and Housing (BANHPROVI)
05.2023 - 07.2024
MBA - Business Administration And Management
IE Business School
05.2021 - 06.2022
Business and Marketing Manager
OIM Editorial
07.2018 - 04.2023
Senior Risk Management Officer
Ficohsa Financial Group
01.2014 - 06.2018
Investment Promotion Officer
Secretary of Foreign Affairs and International Cooperation
08.2010 - 08.2011
Master of Finance - Finance
Universidad Tecnológica Centroamericana. UNITEC
05.2007 - 01.2009
Bachelor's Degree in Industrial and Business Administration - Business Administration And Management
Universidad Tecnológica Centroamericana. UNITEC
01.2001 - 01.2006
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