Aida Nicole Hernandez Moncada
Licenciatura En Mercadotecnia Y Publicidad
Tegucigalpa
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
11
11
years of professional experience
2
2
Languages
Work History
Gerente
Dermalaser
01.2020 - Current
- Identified issues, analyzed information and provided solutions to problems.
- Developed strong communication and organizational skills through working on group projects.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Strengthened communication skills through regular interactions with others.
- Delivered services to customer locations within specific timeframes.
- Paid attention to detail while completing assignments.
- Proven ability to learn quickly and adapt to new situations.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Excellent communication skills, both verbal and written.
- Gained extensive knowledge in data entry, analysis and reporting.
- Developed strong organizational and communication skills through coursework and volunteer activities.
- Demonstrated leadership skills in managing projects from concept to completion.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Followed up with customers about resolved issues to maintain high standards of customer service.
- Participated in team meetings and training sessions to stay informed about product updates and changes.
- Provided coaching and mentoring to new hires, contributing to their successful integration into the team.
- Manejo del area de mercadeo, ventas y comunicacion en general.
- Creacion de estrategias de ventas y manejo de personal y atencion al cliente.
Directora De Cuentas
Publicidad Comercial
10.2016 - 12.2019
- Manejo de cuentas como ser, Loto, Cerveceria Hondureña, Grupo Terra, Ceutec.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Distributed press releases to increase brand visibility.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Managed social media and tradicional media accounts for optimal audience engagement and increased online presence.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Spearheaded product launches, collaborating with product development teams to create comprehensive go-to-market strategies that drive sales growth.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Performed market segmentations, targeting and positioning for each product line.
- Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
- Worked with graphic designers and writers to establish theme and tone for content.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
Ejecutiva De Cuentas Senior
Saatchi & Saatchi
02.2013 - 08.2016
- Manejo de cuentas como ser, Tigo, Camara de comercio, Excell Automotriz, Instituto Hondureño de Turismo y Cerveceria Hondureña.
- Learned and adapted quickly to new technology and software applications.
- Proved successful working within tight deadlines and a fast-paced environment.
- Gained strong leadership skills by managing projects from start to finish.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Presented professional image consistent with company's brand values.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
- Skilled at working independently and collaboratively in a team environment.
- Cultivated interpersonal skills by building positive relationships with others.
- Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
- Managed time efficiently in order to complete all tasks within deadlines.
- Excellent communication skills, both verbal and written.
- Delivered services to customer locations within specific timeframes.
Education
Licenciatura En Mercadotecnia Y Publicidad - Marketing
Universidad Catolica De Honduras
Tegucigalpa, HondurasHigh School Diploma -
Instituto Privado Modelo
Tegucigalpa, HondurasSkills
- Dependable and Responsible
- Flexible and Adaptable
- Customer Service
- Team Management
- Time Management
- Organizational Skills
- Customer Relations
- Friendly, Positive Attitude
- Decision-Making
- Organization and Time Management
Timeline
Gerente
Dermalaser
01.2020 - Current
Directora De Cuentas
Publicidad Comercial
10.2016 - 12.2019
Ejecutiva De Cuentas Senior
Saatchi & Saatchi
02.2013 - 08.2016
Licenciatura En Mercadotecnia Y Publicidad - Marketing
Universidad Catolica De Honduras
High School Diploma -
Instituto Privado Modelo
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